The Coachella Valley has always had brilliance. It just never had the tools. Brown Forces exists to change that.
Who We Are
Built Here. By One of Us.
Brown Forces was founded by Salvador Alvarez — known as “Salvador the Brown” — a self-taught AI developer who built production applications while working a day job as a locksmith. He wielded Claude as his development superpower, shipping real products that serve real communities.
Accepted into the Anthropic Claude Partner Network, Salvador is now building the Coachella Valley's first AI technology studio — bringing enterprise-grade AI integration, product development, and training to the communities that have always had the brilliance but never had the tools.
Our Mission
Why We Exist
“The Coachella Valley has always had brilliance. It just never had the tools. Brown Forces exists to change that.”
The Coachella Valley is not a footnote. It is home to one of the most resilient, creative, and capable communities on earth. Brown Forces was built here, by someone from here, for everyone who was told this valley was too small, too far, too forgotten to matter.
We have ancient wisdom. We have modern tools. We have Claude.
Brown Forces exists to prove that the next great technology studio doesn't have to come from Silicon Valley.
What We Do
Three Pillars
AI integration, product development, and talent training — all from the Coachella Valley.
Featured Products
What We've Built
Production AI-powered applications — built here, serving real communities.
LookFresh
LiveBilingual beauty & wellness booking, built for the community.
A bilingual iOS booking platform for beauty and wellness providers. Live on the App Store with 19,000+ businesses. Serving the Coachella Valley and Los Angeles markets.
TradeWork
BetaVoice-first field service management for tradespeople.
Built for the people who build everything else. TradeWork is a voice-first field service management platform designed for tradespeople who need to manage jobs without stopping work.
Laura
PilotAI assistant platform for education.
An AI assistant platform currently piloting with Coachella Valley Unified School District. Powered by Brown Voice Studio — self-hosted XTTS v2 voice cloning for natural, human-sounding AI interaction.
Partners
Trusted Relationships
Building institutional partnerships across the Coachella Valley.
Anthropic Claude Partner Network
PartnerBrown Forces is an official member of the Anthropic Claude Partner Network — the only one in the Coachella Valley.
College of the Desert
In ConversationsIn conversations with the Instructional Design Coordinator regarding a Claude literacy program for students and staff.
Coachella Valley Unified School District
In ConversationsIn conversations with district leadership regarding a Claude literacy training program for educators and staff.
Desert Sands Unified School District
In ConversationsIn conversations with board leadership regarding a Claude literacy training program.
North American Bancard
ISOISO relationship for payment-integrated AI solutions.
Ready to Bring AI to Your Organization?
Whether you're a school district, business, or institution — we're ready to talk.